Table 2 Exposure level to the nationwide media campaign ads promoting appropriate and safe breastfeeding practices in the context of COVID-19, by sociodemographic variables, among participants with children under two years old, 2020, n = 1057

Region

 Oromia

507 (47.9)

256 (50.4)

118 (46)

88 (34.3)

26 (10.1)

24 (9.3)

256 (100)

 Addis Ababa

180 (17)

122 (67.7)

59 (48.3)

19 (15.5)

31 (25.4)

13 (10.6)

122 (100)

 Amhara

99 (9.3)

80 (44.4)

38 (47.5)

24 (30)

13 (16.2)

5 (6.2)

80 (100)

 SNNP

180 (17)

45 (45.4)

25 (55.5)

7 (15.5)

6 (13.3)

7 (15.5)

45 (100)

 Other region

91 (8.6)

42 (46.1)

11 (26.1)

11 (26.1)

13 (30.9)

7 (16.6)

42 (100)

 Total

1,057 (100)

545 (51.5)

251 (46)

149 (27.3)

89 (16.3)

56 (10.2)

545 (100)

Gender

 Male

867 (82)

435 (50.1)

190 (43.6)

127 (29.1)

74 (17)

44 (10.1)

435 (100)

 Female

190 (17.9)

110 (57.8)

61 (55.4)

22 (20)

15 (13.6)

12 (10.9)

110 (100)

 Total

1,057 (100)

545 (51.5)

251 (46)

149 (27.3)

89 (16.3)

56 (10.2)

545 (100)

Residence

 Urban

721 (68.2)

413 (58.2)

209 (50.6)

94 (22.7)

71 (17.1)

39 (9.4)

413 (100)

 Peri-urban

177 (14)

73 (68.3)

28 (38.3)

25 (34.2)

9 (12.3)

11 (15)

73 (100)

 Rural

159 (9.2)

59 (24.3)

14 (23.7)

30 (50.8)

9 (15.2)

6 (10.1)

59 (100)

 Total

1,057 (100)

545 (51.5)

251 (46)

149 (27.3)

89 (16.3)

56 (10.2)

545 (100)

Age (years)

 18–24

456 (43.1)

214 (46.9)

71 (33.1)

93 (43.4)

24 (11.2)

26 (12.1)

214 (100)

 25–34

427 (40.3)

231 (54)

122 (52.8)

40 (17.3)

48 (20.7)

21 (9)

231 (100)

 35–44

148 (14)

88 (59.4)

53 (60.2)

14 (15.9)

16 (18.1)

5 (5.6)

88 (100)

 45 and above

26 (2.4)

12 (46.1)

5 (41.6)

2 (16.6)

1 (8.3)

4 (33.3)

12 (100)

 Total

1,057 (100)

545 (51.5)

251 (46)

149 (27.3)

89 (16.3)

56 (10.2)

545 (100)